The OWO Hotel, London
1906 Amenities Packaging
Challenge
WDS Real Estate commissioned CR&D to design the 1906 amenities packaging for Raffles London at The OWO, one of the world’s most exclusive hotels. The packaging had to align with the grandeur of the interiors, communicate sustainable values without compromising luxury, and be delivered under a very short timeline with multiple stakeholders.


Solution
CR&D defined the creative direction for the 1906 range, balancing sustainability and luxury cues. We designed packaging across multiple formats, specified premium materials and print processes, and integrated sustainable practices while retaining a refined aesthetic. Through rigorous project management, we secured stakeholder approvals and ensured the project was delivered on schedule.



Impact
- Delivered packaging aligned with The OWO’s luxury interiors.
- Enhanced guest experience through elevated in-room amenities.
- Balanced sustainability and premium aesthetics.
- Secured stakeholder approval under strict timelines.
- Established a scalable system for future product and brand extensions.









