CR&D specialise in building brands. Our expertise is understanding how to appeal to consumers in the Luxury Goods sector.
We work with our clients to help them bring products to market across many touch points including: Print, Packaging, Digital Marketing (including social media assets and email communications), Environments and Video. We have long track record of working in the public and private sector and have an established design methodology, based on a 2 major and 2 minor approval process.
We find having clearly defined markers for feedback helps focus the outcomes of the design process. In our design process we offer different iterations, in reaction to our research, design strategy and the brief.
Shaping a distinct and memorable brand identity is at the heart of what we do. Branding is not just a service; it’s an integral thread within our broader strategy. From visual identity to brand messaging, each element is meticulously crafted to reflect the essence of the brand, ensuring a unified and lasting impression.
Our Marketing Strategy service at CR&D goes beyond conventional approaches, tailoring strategies specifically for the Luxury Goods sector. We seamlessly integrate print, digital, and environmental touchpoints to create a holistic marketing plan. From social media assets to email communications, our goal is to elevate your brand visibility, engage your target audience, and drive success in the competitive luxury market.
Positioning is the art of making your brand occupy a distinct place in consumers’ minds, and at CR&D, we excel in this craft. Leveraging our extensive experience in the Luxury Goods sector, we meticulously analyze market trends and consumer behavior to position your brand strategically. Whether it’s establishing a premium presence or targeting a specific niche, our Positioning service ensures that your brand holds a meaningful and influential position in the market landscape.
At CR&D, our Creative Strategy service is the cornerstone of crafting compelling brand narratives. We delve deep into understanding your brand ethos and the Luxury Goods sector, aligning our creative vision with your business goals. Through meticulous research and a collaborative approach, we develop strategies that resonate with your target audience, ensuring a unique and memorable brand identity that stands out in the competitive market.
WDS Real Estate commissioned CR&D to design the 1906 amenities packaging for Raffles London at The OWO, one of the world’s most exclusive hotels. The packaging had to align with the grandeur of the interiors, communicate sustainable values without compromising luxury, and be delivered under a very short timeline with multiple stakeholders.
CR&D defined the creative direction for the 1906 range, balancing sustainability and luxury cues. We designed packaging across multiple formats, specified premium materials and print processes, and integrated sustainable practices while retaining a refined aesthetic. Through rigorous project management, we secured stakeholder approvals and ensured the project was delivered on schedule.
As part of our comprehensive Design strategy, Logo Design is a nuanced element reflecting the essence of the brand. It’s not merely a standalone service but a crucial facet in creating a cohesive visual identity. Every iteration is a result of meticulous research, design strategy, and a deep understanding of the brand’s unique personality.
Elevating product presentation is an integral aspect of our design narrative. Packaging Design, within the broader context of our design strategy, goes beyond protection; it enhances the perceived value of the product. Designs seamlessly integrate with the overall brand story, creating a sensory experience that reinforces exclusivity and sophistication.
Embedded in our design narrative, Book Design is an art form reflecting quality and essence. It’s not a standalone service but a vital part of our approach. From layout to typography, our meticulous eye for detail creates visually stunning and impactful books, harmonizing with the overall brand identity.
Transforming brand messages into visual stories, Poster Design is a dynamic component of our holistic approach. It’s not just about eye-catching visuals but a strategic effort to make a lasting statement. Whether for promotional events or advertising campaigns, our posters play a crucial role in the overall brand narrative.
Believing that every touchpoint contributes to the brand story, Stationery Design is seamlessly integrated into our comprehensive design strategy. It ensures that the brand is consistently communicated through business cards, letterheads, and other collateral, fostering a cohesive and professional brand image.
In the digital realm, bringing a brand to life is part of our broader strategy. Digital Design, encompassing user-friendly websites and intuitive mobile apps, prioritizes both aesthetics and functionality. It ensures a seamless digital experience aligned with the overall brand strategy, engaging the audience effectively.
Making a lasting impression at events is a strategic element within our holistic approach. Exhibition & Trade Stand Design conceptualizes and executes designs that captivate and engage visitors, seamlessly integrated into the broader strategy. From booth design to spatial planning, it ensures the brand stands out in the competitive exhibition landscape.
Adding a dynamic touch to brand communication, Motion Graphics is an expressive component within our comprehensive strategy. Whether for promotional videos, presentations, or digital content, motion graphics seamlessly integrate creativity with technology for visually stunning and engaging results.
Innovation is at the core of our approach, and Product Design is a vital element within this framework. Collaborating to bring ideas to life ensures that every product reflects the brand’s ethos. From concept to realization, it aligns functionality, aesthetics, and strategic thinking to create products that resonate with the target audience.
WDS Real Estate commissioned CR&D to design the 1906 amenities packaging for Raffles London at The OWO, one of the world’s most exclusive hotels. The packaging had to align with the grandeur of the interiors, communicate sustainable values without compromising luxury, and be delivered under a very short timeline with multiple stakeholders.
CR&D defined the creative direction for the 1906 range, balancing sustainability and luxury cues. We designed packaging across multiple formats, specified premium materials and print processes, and integrated sustainable practices while retaining a refined aesthetic. Through rigorous project management, we secured stakeholder approvals and ensured the project was delivered on schedule.
Embedded within our comprehensive production strategy, Artworking ensures precision in transforming design concepts into flawless assets. It’s not just a service; it’s an integral part of maintaining the integrity of the brand’s visual identity across various mediums.
In the digital age, a seamless online presence is essential. Our Programming service is dedicated to developing websites and applications that align with your brand identity. Whether it’s an immersive online experience or a functional e-commerce platform, we leverage our technical expertise to bring your digital vision to life, ensuring optimal functionality and user engagement.
Bringing a brand to life through video content is a strategic aspect within our production narrative. Video Editing skillfully enhances brand storytelling, seamlessly integrated into our overall strategy. From promotional videos to immersive brand experiences, it combines creativity with technical proficiency for compelling visual narratives.
