Challange

The California Wines Institute needed to raise visibility in the UK by showcasing the quality and diversity of its wines to both trade and consumer audiences. The challenge was to deliver impactful events and digital campaigns while unifying stakeholders under one cohesive message.

Solution

CR&D directed creative outputs across major initiatives including the California Wines Summer Party, The California List, and multiple digital campaigns. We designed immersive event environments, UX and web concepts, social media campaigns, and video content. Our team managed programmers, designers, and stakeholders to ensure delivery on brand and on time. 

Impact

• Elevated California Wines’ profile in the UK luxury wine sector.
• Increased engagement with record event attendance and stronger trade relationships.
• Delivered scalable digital assets extending ROI beyond events.
• Strengthened brand positioning with cohesive storytelling.
• Supported long-term marketing and trade strategy.